Your last vehicle you purchased what made you buy it, not just a brand name made you purchase it rather what it had for you. Reasons may be many and may differ as respective buyer but for most people it may be better gas mileage, torque of the vehicle, top speed attained by the vehicle, boot space, number of passengers can accommodate comfortably and more. Online reviews and people having tested the vehicle does matter our opinion on first hand before we try our hands before the purchase.When you reach the showroom you are greeted by a salesperson with his/her skills to understand your needs and expectation to match up their pitch to convince you for the purchase.
Same happens with your post that you write about the service you are offering or may be the product you want to sell the visitor online. As soon as a visitor visits your website they need to know the information you have posted is relevant to what they need to know and how well you have answered their doubts with your content, which is possible by good genuine content and product/service description by you.
So here we are going to discuss 3 major points why your genuine content is preferred mor eby visitors to get converted into buyers.
- Bond relationship with your customer.
At at showroom customer seeks the person addressing them to hear and understand their requirements. Same goes for a content if your content doesn’t take care of both the points your customer will loose you and will walk away from your page. As they would feel the same as buyer of a vehicle with intention of purchasing a hatchback and the salesperson is insisting on a sedan vehicle. According to study from Janrain said that: “75% of online consumers get frustrated when content appears that has nothing to do with their needs. ”
Therefore, a better genuine informative content while keeping in mind customers interest will fetch you a visitor with right information for them to make a decision and become a potential customer for you.\
- Recreate marketing skills.
According to study done by Forbes ” marketers who deliver personalized web experience are seeing double-digit returns in marketing performance and response.”
- Do not over hype.
Right information and better content management helps you to deliver proper information to the visitors and make them stay on the page and increase the chances of them of becoming a potential customer but some times when we update some points into that content with some new features, visitors may get a feeling with those new features as if its not what they needed as they did earlier. So make sure what information was best and fulfilled your visitors requirements to be still the same and better use of words to make them know new features would rather enhance what they have been getting that wont scare a visitor of knowing new changes.
These 3 reasons may help you a lot and make you feel their might be some updates or lot to be changed. In that scenario just remember the salesperson from the vehicle showroom he/she has to pot-ray their scripts accordingly to their customers need and its not that easy but if followed well will give you satisfied customer.