Shopping or say purchase done by Indians are mostly on festivals, why ?. Because we see lot of offers for the customers be retail stores, brands, or online stores. Therefore an offer with time limit you do grab attention of the customers to buy your product or service provided by you, creating an urgency which persuades the customer to boost your sales and increase your conversion rate.
The time period taken by a customer to proceed further with the check-out determines if your product is going to get sold or not, longer the time less chances of your product getting sold. But when we provide an time based offer you are creating a urgency due to which an impulsive shopping happens as it creates a thought in mind for the customer that after some time as the count-down timers goes off he/she wont be getting the same product for such price.
You may spent bucks for conversion rate optimization but if theres no sense of urgency created, the sales impact will be low.
We know about Identity Proof but here we are going to tell you about audience-proof, methods to create urgency and boost your online sales.
- Fix a Deadline
When you personally visit a website you check some pages and links and go off from that website. For an example if you check out some product while comparing to other websites and you find the same product you are searching for on a specific website but decide to purchase later then its hard to find same product page link again. But, if you find a product page with a countdown timer along with add on incentive that if purchased in specific time duration you may avail a discounted price offer you would love to click on the buy button quickly before the timer goes off in comparison to an offer product displayed without any offer. Most og big e-commerce giants put their countdown timer with color red as they attract attention more quickly in comparison to other colors.
- Personalize your offers
Other effective way to help you generate urgency based sales is by customizing your offers. Create some welcome emails for your visitors with personal touch giving some offers or freebies.
Best example to understand this personalized offers is search for Amazon.in, whenever you search for any product and you leave their page, they track your actions and page you visited understanding your need and with reference to it you would receive an email regarding your searched products with some offer for time being.
- Use of right colors
According to human psychology colors seen by your eyes gives feedback according to the color to your brain to react. According to a study warm colors such as Red, Orange, Yellow if used in CTA (call to action) button drives more urgency need feedback to your brain cells to react. Red color has proven to be 21% better than green or any other color when used in CTA button. Use of warm colors and bold fonts does play a positive effect onto your customers reaction to click the CTA button.
- Better use powerful words
Two types of powerful word play a important factor in your content to attract visitors such as, persuasive words and time related words.
Example for persuasive words are as follows :
Example for time related words are as follows :
Use of such words helps your convert more customers by creating a sense of urgency and converting visitors to customers.
- Better use of numbers
Numbers are not just helpful in being used in mathematics or physics but also in driving sales from your website product description page, better use of numbers in lucrative manner can help you convert more sales. Let me just give an example: When we need to buy a smartphone we search Amazon, Flipkart and many more e-commerce websites for better prices and deals but do you notice a charismatic number by the website that changes the sales funnel is ” 2 left in stock ” reading this we start filling out the checkout page to instantly purchase the smartphone before stock is sold out. I hope so this scenario explains lot about the importance of use of number.
- Versatile pressure management
We have been talking about countdown timer sale, urgency to be created but where and with which products should we offer such time based offer to make the most of the profit of increased number of sales.
Urgency tactics of the market can be understood by keeping a track on how your visitors are reacting to which category of product and putting them in cart may be they don’t make purchase but this particular gesture of your visitor makes you aware of where you need the offers to play their magic.
Concluding to achieve impulsive sales by creating sense of urgency can be achieved with many other tricks also but these tricks are based on human psychology and behavior while they make a purchase on a e-commerce website.