Lets take a look into our history first, as per records around 500 BC first recorded hand written letter by Persian Queen Atossa, stamped letter era started with reign of Queen Victoria in 1840, now we started having stamped letters and envelope, year 1856 Alexander Graham Bell inventor of telephone made the first call to his assistant Thomas Watson, year 1971 or later may be a controversy between Ray Tomlinson or Shiva Ayyadurai brought the world e-mail, year 1979 we get USENET the first recorded network that enabled users to post news to newsgroups, since then we have been seeing lots of tons of platforms for users to interact, communicate, post articles, upload and share audio, images, videos and the list goes on as we in todays era term it as ” Social Media ” playing a vital role from a simple chat between friends to the biggest news of the time.
Social Media is in use in two ways for personal and business purpose. Personal way we love to stay connected to our dear ones or the ones who we connect far away as our new friends. Talking about the role of social media in business is reaching out cost-effectively and easily to their target audience in just a single click.
Businesses have their improved marketing campaigns through these social media platforms to connect with the audience and have followers which will be one day their customers. But, the biggest question for both personal as well as business users is what do we see future of this modern social media.
Let me share a info-graphic detail on key points about social media trend in year 2018.
Social Media Trend in year 2018.
Social media brought in many features along with it and many more got integrated by time,year 2017 saw new feature as live video which has overtaken the previous systems and its a trend among people.
Use of chat bots are in demand as customer experience has become far more better with instant support provided by chat bot to the customer.
Influencer are being replaced, did this line shock you. But, its true as now a days lack of confidence and trust of customers towards influencer’s, carrying many information but most of them are now irrelevant content, where new trend is of micro-influencer’s “peer’s”.
Brands are utilizing the power of social media by running their marketing campaigns on them to have a great audience and provide better customer service.
Year 2016, we started using VR kits then came along AR, both making technology more advance. AR has upgraded many mobile and tablet camera uses by showing information over an image a different reality, and VR provides you artificial visual experience of virtual reality.
Facebook and twitter has been a great platform for businesses but recently it has been overtaken by Instagram, Pinterest, LinkedIn as there you get the better audience to target where Facbook and twitter being overused has backed the quality of audience it used to provide the businesses. Therefore, there’s a hype in social media marketing on Instagram, Pinterest, LinkedIn.
The use of social media platform was to target audience at large scale where most of the businesses could not manage the service quality they said to provide resulting into audience seeking local bushiness as priority. Therefore, local marketing by brands have boosted recently showing their presence locally.
Now the shoppers trend is youth making the purchase decision while they compare products and service online. So more the brand focus on marketing strategy for youth for better selection.