The web/app development hierarchy is as follows:
- Client-side coding
- Server-side coding
- Database technology
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
In a PPC campaign, you pay Google however much you wish to have them list ads for your site at the top and right of the organic search listings. When someone clicks on your ad, you pay the current Cost Per Click (CPC) from your budget.
Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. ... Social advertising can be part of a broader social media marketing strategy designed to connect with consumers.
Display advertising is nothing more and nothing less than advertising on digital channels. Ads can be shown on websites, mobile sites and mobile apps, as well as in games and social media messages. The ads themselves may come in many different forms, including:Text, Images, Animated, Images, Video, Games, Audio.